What you need to know
- Google is now gradually rolling out video ads on YouTube Shorts globally.
- Users will also start seeing “highly visual shopping ads” in Google Search later this year, though only in the United States.
- Soon, advertisers will be able to use augmented reality to display 3D models of their products in Search.
Since last year, Google has been testing ads on YouTube Shorts (opens in new tab) in an effort to broaden the range of audiences advertisers can reach through its online platform. At its Marketing Live event, the search giant announced that video ads will now gradually appear on YouTube’s TikTok clone.
In a blog post (opens in new tab), Google Ads vice president and general manager Jerry Dischler stated that advertisers will be able to connect their product feed to their campaigns and make their video ads on Shorts “more shoppable.”