July 5, 2022

What you need to know

  • Meta has announced that WhatsApp will add free cloud hosting services for businesses.
  • The WhatsApp Cloud API is designed to assist businesses in quickly establishing a presence on the messaging app.
  • The WhatsApp Business app is also getting two premium features, which are optional for users.

Meta is seeking to make more money from WhatsApp’s business users. The tech giant has unveiled the WhatsApp Cloud API, its new cloud hosting services for businesses that run on Meta’s infrastructure.

The API is free, meaning businesses and developers can use Meta’s secure cloud hosting services to expand their WhatsApp presence without spending a dime. Customers, according to Meta, can be up and running in minutes rather than days or weeks.