August 14, 2022

What are Amazon Ad-Supported Kindles and Fire tablets?

Best answer: Amazon’s devices with Special Offers (now called Ad-Supported devices) are products like the Kindle e-readers and Fire tablets that feature targeted lock screen ads, but come at a reduced price to the consumer.

Here’s what Ad-Supported devices like Kindle e-readers and Fire tablets entail

You may have come to this article wondering just what Kindle and Fire tablet special offers, or Ad-Supported devices, are, so let’s take a minute to explain what this idea is. Amazon introduced the concept of devices with Special Offers a while back to reduce the entry cost into the Kindle, and then later, the Fire Tablet ecosystems.

Amazon has always offered relatively low-cost hardware, particularly during major shopping events like Black Friday or Prime Day, but it pitched the Special Offers as a way to offset those expenditures further. The devices with Special Offers, now called Ad-Supported devices, consist of lock screen/screensaver ads personalized to you based on your shopping preferences and browsing habits on Amazon.