August 14, 2022

What you need to know

  • Netflix recently announced its Q2 2022 financial earnings.
  • The company says that it plans to launch its ad-supported tier in early 2023.
  • Co-CEO Ted Sarandos says that not all content will be available on the ad-supported tier.

Netflix is in the middle shift as it prepares to launch its ad-supported tier to attract more subscribers to the streaming service. However, as the company finalizes details of said subscription plan, more details continue to emerge, with company executives suggesting that the ad-supported tier will have some notable limitations.

During the earnings call, Netflix executives were asked to provide details on the upcoming ad-supported tier, which it’s partnering with Microsoft to provide. One question focused on how the tier would affect deals with content providers who make their movies and shows available to stream on Netflix.