June 25, 2022

What you need to know

  • Google introduces new tools to help developers showcase their apps on the Play Store.
  • Custom Store Listings will enable up to 50 different listings targeted to various regions and languages.
  • Developers can take advantage of the LiveOps beta to feature their apps on the Play Store for offers, events, and more.

Google has been working to make it easier for developers to get the most out of the Play Store to foster app adoption, and the company has highlighted its latest efforts at Google I/O 2022 on Wednesday.

One of the most significant announcements for Google Play is the ability for developers to create up to 50 customer play store listings for their apps. This allows them to tailor their listings based on the region and showcase different screenshots or even icon colors. This can even be tailored to users based on specific ads for the app, which can link to a custom listing based on the ad’s contents. Developers will be able to view analytics for these custom listings to optimize performance.