On June 26, 2022, Meta did the unthinkable. It raised the price of the Meta Quest 2. But this wasn’t just a small $10 jump in price to make up for higher fuel costs or some component swap-out. It’s a full $100 increase in the price of the previously surprisingly affordable VR headset.
One could argue that this is just the cost of Meta getting more and more serious about its goals to rule the metaverse conversation over the coming years — the company did exactly this in the announcement (opens in new tab) of the price increase — but I can hedge a very big bet on the real reason behind this: the removal of the requirement to use a Facebook account on Meta VR headsets. We asked for it, and we got it. Now it’s time to deal with the consequences.