July 5, 2022

Following in the footsteps of Apple, Amazon, Google, and Microsoft, Meta decided to launch its first retail store near the Reality Labs headquarters in Burlingame, California, with apparent plans to expand to new locations soon. 

Whereas those competing brands can peddle familiar hardware to returning customers, the Meta Store has an uphill battle introducing smart glasses, VR, and the Meta brand itself to unfamiliar, unattached consumers.