August 8, 2022

What you need to know

  • Samsung launches the Galaxy S22 in a new “Bora Purple” colorway.
  • “Bora” means “purple” in Korean.
  • The new colorway will be available on August 10, the same day as Samsung’s Galaxy Unpacked event.

Despite its flaws, the Galaxy S22 has been one of our favorite phones this year. It already comes in some pretty compelling colors, like the green that’s definitely sometimes more blue, and the variety of Samsung exclusive shades. However, it’s been eight months since the S22 launched, and Samsung isn’t finished introducing more colors.

On Tuesday, the company announced launching a new “Bora Purple” colorway for the Galaxy S22. Samsung says this new color is “playful” while allowing owners to stand out from the crowd. This may not be too far off, as the camera hump almost changes color depending on how the light hits it. It reminds me of the green S22, which has the same effect across its rear glass panel and is definitely my favorite Galaxy S22 color.