August 8, 2022

What you need to know

  • Samsung is holding its next Galaxy Unpacked on August 10.
  • Samsung’s Tim Roh discusses the company’s growth in the foldable phone market.
  • Roh says the Galaxy Z Flip series accounted for 70% of its foldable sales in 2021.

Samsung is gearing up for its next Galaxy Unpacked event, where the company will share its next-generation foldable smartphones. TM Roh, president and head of Samsung’s MX Business, has taken a moment to discuss Samsung’s inspiration and highlights of its foldable phones leading to now.

“We saw an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before,” he says in a blog post (opens in new tab). “Overcoming many technological hurdles, we successfully introduced the first-ever foldable smartphone in 2019 and have changed the future of our industry ever since.”