August 17, 2022

POCO is on a tear as of late. The brand has launched seven phones in 2022, with the POCO F4 and X4 GT joining the likes of the X4, F4 GT, M4 Pro, M4, and the budget-focused C40. Following the launch of the F4 and X4 GT, I talked to Angus Ng, POCO Global’s head of product marketing, about the brand’s strategy, software initiatives, and what’s in store for the rest of the year.

POCO is increasingly turning to MediaTek to power its mid-range devices, and that has taken on an added significance with the X4 GT; a gaming-focused device that features the MediaTek Dimensity 8100. To talk further about MediaTek’s role in POCO’s journey, we were joined by Anuj Sidharth, MediaTek India’s deputy director for marketing.