August 17, 2022

What you need to know

  • OnePlus is reportedly thinking about launching Nord as a separate brand.
  • The rumored spin-off will create a separate entity with more ecosystem products, such as smart TVs and wearables.
  • Future Nord phones may also feature a new interface on top of Oxygen OS.

Since introducing the Nord brand two years ago, OnePlus has never stopped populating the smartphone market with low-end and mid-range models. Nord’s growing presence may soon usher in a new chapter for the brand.

A report from The Mobile Indian (opens in new tab) claims that OnePlus is considering spinning off Nord, similar to what Xiaomi did with POCO. The report suggests that Nord will run as an independent entity in the future, complete with its own team and a minor brand change. This means it will swap out its current trademark color for a lighter shade of blue.