June 28, 2022

What you need to know

  • The Meta Avatars Store will offer digital clothing that can be purchased for Meta avatars starting next week in a few countries.
  • Balenciaga, Prada, and Thom Browne will be the first designer brands in the store when it launches.
  • The avatar clothes can be used across Facebook, Messenger, and Instagram with VR coming soon.

Meta CEO Mark Zuckerberg announced that the company will be launching a digital marketplace that sells clothing for its avatars starting next week. Zuckerberg and Instagram’s vice president of fashion partnerships Eva Chen showed off some of the new fashion options on Instagram Live today.

The Meta Avatars Store will offer brand-name clothes that users can pay real money for and dress their digital avatars across Facebook, Instagram, and Messenger. The first three designer brands launching with the store will be Balenciaga, Prada, and Thom Browne. The current free clothing items will still available in the store.