June 28, 2022

What you need to know

  • Meta is bringing a series of changes that aim to improve the ability of creators to earn money.
  • Along with improving cross-posting between Instagram and Facebook, there are also changes coming to Instagram Reels.
  • Perhaps the most exciting change is that Meta is not participating in any revenue sharing until 2024.

If you’re a creator that relies on either Facebook, Instagram, or both as part of your revenue stream, you’re in luck. Earlier this week, Mark Zuckerberg announced a series of changes that will soon be implemented to help put more money in your pockets.

The first change directly affects your wallet, as Meta will “hold off any revenue sharing on Facebook and Instagram until 2024.” Zuckerberg explains that this includes the likes of subscriptions, paid online events, and others.