What you need to know
- Xiaomi has entered into a ‘long-term strategic cooperation’ with German camera giant Leica.
- The first Xiaomi flagship with Leica branding will be unveiled in July.
- Xiaomi didn’t reveal the name just yet, but the phone is likely to be the Xiaomi 12 Ultra.
We’ve increasingly seen mobile brands partnering with legacy camera manufacturers to tune the cameras on their phones. OnePlus started a multi-year collaboration with Hasselblad that now extends to OPPO as well, and Vivo teamed up with Zeiss to fine-tune the camera quality of its flagship X series phones over the last two years.
Xiaomi is now entering the fray, with the Chinese manufacturer announcing that it is partnering with German camera giant Leica. Xiaomi says that the first flagship phone borne out of this collaboration will launch in July, and while the brand didn’t share further details, it is likely that the phone will be the Xiaomi 12 Ultra. Leaks going as far back as November 2021 pointed to a possible Leica partnership for the Xiaomi 12 Ultra, and Leica references within Mi Gallery added further credence to the story a few months ago.