July 1, 2022

What you need to know

  • Instagram has tweaked its ranking algorithm to give more exposure to original content creators.
  • The service has also expanded the ability to add product tags in Feed posts to everyone in the U.S.
  • People tags have been improved to display a user’s profession when they’re tagged in other posts.

Instagram’s updated algorithm is a nightmare for aggregator accounts. The social media service has introduced a new ranking system that prioritizes creators of original content over reposted videos from other platforms such as TikTok.

Adam Mosseri, head of Instagram, has announced the new change on Twitter. He said the latest change “is specifically focused on the idea of originality.”

“Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve,” Mosseri said in a tweet.

(Image credit: Future)

The ranking change will highlight original posts more than ripped-off videos. In theory, this should increase the visibility of original content in Instagram feeds and Reels.