July 5, 2022

What you need to know

  • Google has started rolling out personalized profiles for Google TV.
  • Profiles let you access and watch your preferences as well as get personalized recommendations in a multi-user household.
  • You can also access your own watchlist and even ask Google Assistant for recommendations.

After months of waiting, one of the most anticipated Google TV features has finally arrived for consumers. Google announced today that the personalized profile feature has begun to roll out and will be available in the coming weeks on the best Android TVs.

The new profiles feature allows you to create custom profiles, access your personal watchlists, and get content recommendations from Google Assistant. This makes finding movies and TV shows to watch a lot less of a headache in a multi-user household.