August 14, 2022

What you need to know

  • Google has announced a new profile attribute for Asian-owned businesses.
  • The tool will allow business owners in the United States to identify themselves as Asian-owned.
  • The attribute will be visible to all users across Google Maps and Search.

Google has done a great job of supporting Black-owned, Latino-owned, veteran-owned, women-owned, and LGBTQ+ owned businesses by displaying their corresponding badges in Google Search and Maps. The company is now extending that tool to Asian-owned businesses.

The search giant announced today that it is rolling out a new tool that allows business owners to identify themselves as Asian-owned through Google Maps and Search listings. The optional attribute will make it easier for users to find Asian-owned businesses nearby.