August 14, 2022

What you need to know

  • Google is unlikely to avoid an antitrust lawsuit from the U.S. Department of Justice.
  • The DOJ is reportedly poised to reject Google’s proposal to split its ad tech business.
  • Google previously confirmed that it’s working with regulators to address antitrust concerns, but added that it had no plans to sell off the business.

Google is in danger of facing yet another legal battle stemming from the U.S. Department of Justice’s antitrust complaints against its ad tech business, according to Bloomberg (opens in new tab).

The DOJ is reportedly preparing to file a new antitrust lawsuit against Google over allegations that its ad tech business is stifling competition. This means that regulators are likely to scrap the concessions previously made by the search giant to evade a court battle.