August 14, 2022

Google is seeing a modicum of success with its Pixel phones in North America and the U.K., but its hardware efforts haven’t really borne fruit in India. While it made India a key market with initial Pixel launches, that narrative changed in recent years. The Pixel 4 and 4 XL never made it to India, nor did the Pixel 5 or 5a. The only device Google launched in the last two years was the Pixel 4a, and that too several months after its global debut.

This isn’t just with Pixels either; a huge chunk of Google’s hardware portfolio isn’t available in India. That’s why I was excited when Google announced that it would bring the Pixel 6a to India. The Pixel 6a has a lot of promise, and a lot of it is down to the fact that it uses the same Tensor platform as the flagship Pixel 6 and 6 Pro. While earlier A series devices had decent enough hardware, they weren’t well-suited for intensive tasks — that isn’t a problem with the Pixel 6a.

Google had the potential to turn the Pixel 6a into a bestseller in India — but it priced the phone out of reach of potential buyers.