August 8, 2022

What you need to know

  • Branch acquires both Nova Launcher and Sesame Search.
  • Nova Launcher’s creator’s experience will continue to show through the app as it’s acquired by Branch.
  • Branch looks to solve issues with “app discovery and navigation” with its dual acquisition.

User engagement platform Branch struck twice today with its acquisition of two big names in Android customization — Nova Launcher and Sesame Search.

Kevin Barry, the creator of Nova Launcher, addressed his community regarding Branch’s acquisition of the company, going into greater detail about what Branch is eyeing with this move. He touched on four points in particular, including research, development, expertise, and feedback.