July 3, 2022

Last month, reports surfaced that Apple was planning on a smartphone subscription offering that is very similar to Google’s Pixel Pass. Bloomberg reported that Apple has reportedly been working on this subscription model for a few months now and that it would tie in the iPhone and other hardware products. 

Google has kind of figured it out, but if it happens, Apple will be far ahead of the game and will catapult other companies to offer a smartphone hardware subscription, experts weigh in. But some of them say it could prove to be a challenge in North America, which is heavily dependent on carrier offerings.