June 25, 2022

What you need to know

  • Amazon has introduced a new AR-based shopping feature that allows you to virtually try on a pair of shoes before buying them.
  • The “Virtual Try-On” feature is also available for eyewear and T-shirts, allowing you to see how a product will look on you from every angle.
  • The virtual shopping tool is currently only available to iOS users in the United States and Canada, with an Android version coming soon.

Amazon’s newest virtual shopping tool is making it easier to see how a pair of shoes will look on your feet from all angles before buying them. The online retail giant has added a new interactive experience (opens in new tab) called “Virtual Try-On” to its mobile shopping app on iOS.

The feature uses augmented reality to let shoppers try on a pair of sneakers virtually. In addition to shoes, the AR shopping feature is also available for eyewear and T-shirts. Amazon says the goal is to inform consumers’ buying decisions while also helping brands showcase their products.