What you need to know
- In 2021, Amazon received complaints about the process to cancel Prime memberships, which was found to be unclear for many.
- Amazon has agreed to simplify the process, allowing users to cancel their Prime Memberships within “two clicks.”
- The changes will are coming to several European countries now and the U.K. by the end of August.
- No changes are being made to the cancellation process in the United States.
As Amazon’s annual Prime Day shopping event looms ever closer, the company is making it easier for Prime members to cancel their subscriptions.
The European Commission announced the retail giant’s new commitment to a simplified cancellation process on Friday. The change comes more than a year after complaints were filed against Amazon for its confusing and “manipulative” design.